Fads come and go in the field of nutrition and I am happy to see the back of most of them. With one exception. There is one fad I wish had stayed around a lot longer—juicing.
It was close to twenty years ago when several infomercials fueled the juicing fad (today’s ubiquitous infomercial was a new form of advertisement back then). Before long “juicing” infomercials were everywhere on TV. Day and night we were barraged with stories of health returned at a cost of only a few glasses of juice. Eventually even the skeptical among us capitulated and millions and millions of machines were sold.
These commercials followed a blueprint. Usually the company owner was presented to be a physically fit older gentleman who spoke about juicing with a religious fervor. He was on a mission to save your health he said and he had a moving story of healing to spread. Of course, the “company owner” was just a spokesperson cum salesman working on commission. Some of these spokespersons were so charismatic you forgot all that and swallowed not only the juice but everything they said. Which could be dangerous because none of these “juice preachers” were nutritionists or even knew much about the topic. According to them carrot juice could cure just about everything that ailed you, if only you drank enough. When it didn’t or when those who bought juicers got tired of making the quarts of juice a day the infomercials recommended, the machine was parked in the appliance garage and forgotten about.
Today I want you to go find it.
Why should I buy a juicer?
Don’t throw the baby out with the bathwater. Or rather, don’t throw the juicers out with their spokespersons. They did speak some truth in their enthusiasm to convert you to juicing. We know fruits and vegetables have a beneficial effect on a vast array of problems that plague humanity. Why would their juices not have a similar effect? We are not talking about a cure here. Forget that word. We are talking about a physical or psychological improvement. When used along with contemporary medicine, you can be healthier if you juice.
Why not eat the produce whole?
I do want you to eat your fruits and vegetables whole but you are not listening to me! You complain you do not have enough time to cook them. You whine that you hate their taste. You grumble that 5 go 7 servings are just too much! A nice glass of juice is a fast and tasty way to get three servings of fruit and/or vegetables into your body in one sitting without filling you up too much. To benefit from juicing you do not have to drink gallons of juice a day (as some proponents did). Or even quarts. The best way to enjoy fresh juices is to have one nice tall glass of juice a day. Or better yet, two smaller glasses.
Why drink juice?
There are a number of good reasons for you to purchase a juicer and start drinking fresh fruit and vegetable juices. I can think of few disease states that cannot be improved by eating more fruits and vegetables and more than a few that can be prevented totally by eating them. Fresh juices can help you to fight off colds and the flu and prevent heart disease, cancer, and osteoporosis.
- Juicing concentrates produce. Which would you rather eat – ten carrots, several large stalks of celery, a few kale leaves and a stalk of broccoli or one glass of juice? I’d rather have the juice and so would your body.
- The pigments and plant chemicals responsible for the medicinal value of produce are more easily absorbed by the body from juice than from the whole food. The juicer frees these nutrients from the fiber that can prevent them from being absorbed.
- Juice is the original fast food. Not only is it easier to drink a glass of juice than eat several pounds of produce–it is faster too. If you buy the right juicer, clean-up should take less than a minute.
- Kids like vegetable juice more than they like whole vegetables.
- When a person is ill and appetite is low, it is easier to drink a glass of juice than to eat whole food. Juice is sometimes the only way to get fruits and vegetables into someone who has a poor appetite from illness, age, or chemotherapy or other drug therapies.
- Juicing can help you lose weight. Drink 8 ounces of a low sugar juice before eating.
Have I convinced you yet?