Fads come and go in the field of nutrition and I am happy to see the back of most of them. With one exception. There is one fad I wish had stayed around a lot longer—juicing.
It was close to twenty years ago when several infomercials fueled the juicing fad (today’s ubiquitous infomercial was a new form of advertisement back then). Before long “juicing” infomercials were everywhere on TV. Day and night we were barraged with stories of health returned at a cost of only a few glasses of juice. Eventually even the skeptical among us capitulated and millions and millions of machines were sold.
These commercials followed a blueprint. Usually the company owner was presented to be a physically fit older gentleman who spoke about juicing with a religious fervor. He was on a mission to save your health he said and he had a moving story of healing to spread. Of course, the “company owner” was just a spokesperson cum salesman working on commission. Some of these spokespersons were so charismatic you forgot all that and swallowed not only the juice but everything they said. Which could be dangerous because none of these “juice preachers” were nutritionists or even knew much about the topic. According to them carrot juice could cure just about everything that ailed you, if only you drank enough. When it didn’t or when those who bought juicers got tired of making the quarts of juice a day the infomercials recommended, the machine was parked in the appliance garage and forgotten about.
Today I want you to go find it.
Continue reading Why You Should Juice